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| Madison Metropolitan School District Madison, Wisconsin Art Rainwater, Superintendent | ||
|---|---|---|
| BOARD OF EDUCATION Minutes for Finance and Operations April 3, 2006 |
Doyle Administration Building 545 West Dayton Street, McDaniels Auditorium Madison, Wisconsin |
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Finance and Operations Committee meeting was called to order by Chair Johnny Winston, Jr. at 6:07 p.m. in McDaniels Auditorium
MEMBERS PRESENT: Bill Keys, Lawrie Kobza, Johnny Winston, Jr.
MEMBERS ABSENT: None
OTHER BOARD MEMBERS PRESENT: Carol Carstensen, Juan José López, Ruth Robarts, Shwaw Vang
STUDENT REPRESENTATIVE
PRESENT: Connor Gants
STAFF PRESENT: Sue Abplanalp, Mark Evans, Mary Gulbrandsen, Pam Nash, Roger Price, Joe Quick, Art Rainwater, Attorney Clarence Sherrod, Barbara Lehman-Recording Secretary
1. Public Appearances
There were no public appearances.
2. Announcements
There were no announcements.
3. Recommendations of the Advertising and Sponsorship Subcommittee of the Finance and Operations Committee
(Packets included the recommendation of the Advertising and Sponsorship Subcommittee. A copy is attached to the original of these minutes.)
Mr. Winston reviewed the prohibited parameters and the proposed definitions for permissible advertising and sponsorship.
It was moved by Bill Keys and seconded by Lawrie Kobza to accept the recommendation of the Advertising and Sponsorship Subcommittee that the Board direct the Administration to develop a policy in accordance with the parameters approved by the Finance and Operations Subcommittee as set forth in the recommendation.
Mr. Winston noted that their interest was to move this forward to the Board. Everyone on the Subcommittee understands that the Board will make the final decision.
Discussion: Including language that is specific about political advertising. Meaning of language "directly targeted toward students." Word "solely" was thrown out. Board consideration of a proposed policy and report on how these fit into the existing policy. Potential policy impact on Booster Clubs. Comfort level with advertising in the middle and high schools and not the elementary schools; students are not to be targeted. Acknowledging the primary audience. Balancing alternative revenue streams without making the students a captive audience. How far the Board might want to go on the naming rights issue. Subcommittee's goal to let the Board know what it was comfortable with. Future discussion by the Board relative to unhealthy food choices during the day and after school. Developing a definition for the prohibited parameter regarding questionable ethical standards deemed unacceptable by the community and a procedure for applying it. Taking final action after the food policy has been presented on May 1. Proposed use of audio announcements; Subcommittee did not make detailed recommendations. Designating a final arbiter. Having different levels of dealing with advertising so the Superintendent does not have to look at every ad, only the more significant things.
Bill Keys amended the recommendation to prohibit any advertising and sponsorships based on political activity. Seconder accepted as friendly. Motion, as amended, carried unanimously.
Proposed policy and procedures will be developed by Legal Counsel from the parameters.
4. Computing Services for MadisonSchoolBoard Members
(Packets included a background/recommendation memorandum and a chart of options from Technical Services (3/22/06. Copies are attached to the original of these minutes.)
Discussion: Providing standard technology to streamline communications and become more efficient. Taking certain steps to save $37,000; may not be realized immediately. Cost of maintaining current dial-up system. How the Student Representatives would be served. Replacing home delivery as opposed to phasing it out. Needs to happen gradually. Cannot eliminate dial-up until all members are networked. Some things would still be delivered. District is close electronically. Looking at wireless within the Board meeting room. Issues with confidential (expulsion) information. Reservations about additional computers and cables. Possible uses - revisit the materials needed for expulsions, taking a more active role in the reports received, posting things on the web site, receiving more materials at meetings, etc.
Follow Up: Analyze the impact of implementing the recommendations for those who would like to.
5. Other Business
There was no other business.
6. Adjournment
It was moved by Bill Keys and seconded by Lawrie Kobza to adjourn the meeting at 7:12 p.m. Motion unanimously carried.
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