Veterans' Memorial Coliseum, which looks like a large circus tent, was finished in 1967. It is used for the annual World Dairy Expo, circus performances, rodeos, horse shows and concerts, plus garden, home and sports shows and conventions. The grounds are pleasant to look at, and there is plenty of parking. The seating capacity can be as high as 9,000, depending on the type of performance. Originally called the Dane County Memorial Coliseum, it was named to honor Dane County War veterans.