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Madison Metropolitan School District
Board of Education Policies and Procedures

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POLICYMATERIALS 3660
Instruction

Advertising

It is the policy of the Board to encourage and approve paid advertisements that promote products, services, activities or programs in the community. The Board recognizes that the funds that the schools and the District may derive from such paid advertisements will benefit the District, its schools, students, employees, programs and the community. Consistent with this policy and procedure, no advertisement may be placed in or used by the District or a school unless such advertisement is a paid advertisement as defined herein and no paid advertisement may be placed in or used by the District or a school that, among other things, undermines the District's efforts to provide an exceptional educational program, targets or attempts to exploit students or compromises the reputation or mission of the District.

No paid advertisement shall be construed as or constitute an endorsement by the Board, District or school of any product, service or activity or program in the community and the Board and school reserve the right to reject any paid advertisement for any reason.

Paid advertisement is defined as the payment of money or other economic benefit to the District for promoting the sale of any product, service, activity or program in the community by the District placing a sign, display, etc., on District property, placing a written message in District publications, such as newsletters, programs of District events, the District web site, student newspapers, school yearbooks, etc. and making an announcement at District/school events.

PROCEDUREMATERIALS 3660
Instruction

Advertising

  1.  
    1. To place a paid advertisement in a school newsletter, school yearbook, student newspaper, athletic schedule, athletic calendar, or program for a school event, the person who is interested in placing the paid advertisement shall contact the principal of the school or his/her designee to make arrangements to have the paid advertisement placed. Provided the paid advertisement meets the criteria that are set forth below in paragraph 2, the principal may determine, without Board approval, whether or not the paid advertisement shall be placed. There is no minimum amount of money required to place a paid advertisement pursuant to this provision in paragraph 1a.
    2. To request that a paid advertisement be placed in the District, the person requesting the advertisement, shall notify the Superintendent or his/her designee: (1) of the amount of money or other economic benefit that is to be provided to the District that is valued at no less than $1,000 and (2) the nature of the specific advertisement that the requester would like the District to place and where. The advertisement choices include, but are not limited to, the placement of a written statement or sign, display, etc. on District property, including the District's vehicles, web site, gym, field houses, stadiums and fields, the inclusion of a written statement in a District publication, such as a news release, newsletter, programs of District events, etc., and the inclusion of an audio announcement at public events, such as interscholastic athletic events, and other extra-curricular programs and events, etc.
  2. Taking into consideration on a case-by-case basis the criteria set forth below, the principal or his/her designee shall review all the paid advertisement requests made pursuant to paragraph 1a above and the Superintendent or his/her designee shall review all the paid advertisement requests made pursuant to paragraph 1b above.

    Whether the paid advertisement would be a conflict with District and Board policies.

    Whether the paid advertisement would adversely affect the District's reputation or image.

    Whether the paid advertisement directly targets District students.

    Whether the paid advertisement promotes the engagement of illegal activity.

    Whether the paid advertisement is contrary to the ethical principles and beliefs of the District or the Board.

    Whether the paid advertisement creates an endorsement of a political cause, political activity, candidate for a political office or political position, etc.

    Whether the paid advertisement would appear to exploit or demean a person based upon, among other things, the person's protected status.

    Whether the paid advertisement promotes the use of drugs, tobacco products, gambling or alcohol.

    Whether the paid advertisement promotes the consumption of unhealthy food choices.

    The benefit the paid advertisement will provide to the District, an individual school, school program, school activity, students, employees and/or the community, etc.

    Whether accepting the paid advertisement will be in conflict with the mission of the District or the District's curriculum and/or instructional program.

    Whether accepting the paid advertisement is consistent and compatible with District and Board priorities and educational objectives.

    The effect the acceptance of the paid advertisement will have on the District, individual schools, students, employees and the community.

    The fiscal condition of the District and any financial limitations of the District.

  3. In accordance with paragraphs 1b and 2 above, if the Superintendent or his/her designee determines that the paid advertisement should be approved by the Board, the Superintendent or his/her designee shall recommend that the Board approve the paid advertisement. If the Board approves the paid advertisement, the District shall enter into a written agreement with the person requesting the paid advertisement which shall require, among other things, that the goods, services or money be given to the District prior to the District placing the advertisement.

7/17/06

 

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