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Two East students create radio ad for broadcast
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The world of Madison Avenue isn't so far away for two Madison East students today. Eric Langum and Erik Moser are both seniors at East High School and students in La Vonne O'Malley's Marketing Education class. Teachers are often looking for ways to make class projects relate to the real world as much as possible. That's why AMCORE Bank's idea caught the attention of O'Malley as well as Madison Memorial Marketing Education teacher Patrick Joyce. In an example of the Madison Schools' partnerships with business, AMCORE extended an invitation for Madison area high school marketing students to submit an idea for a 30 second radio commercial. The goal of the bank was to have the students come up with a creative way to promote "Shred fest". Shred fest took place in the AMCORE Bank parking lot. Members of the community were invited to bring in documents to be shredded. According to AMCORE, identity theft is the fastest growing form of fraud. The industry believes prevention is the best protection. Both Joyce's and O'Malley's classes submitted commercial ideas for the event. According to Michael A. Caruso, Market President for AMCORE, "We were truly impressed by the creative and clever radio spots presented by both classes and really enjoyed reviewing them all." When it came time to make a choice, it was clear Eric and Erik had the creative edge. Their 30 second spot involved a husband asking his wife if she would like a new shredder for Mother's Day. She thought Shred fest might be more fun, since the event also involved an offer for some free china. In addition to writing the commercial, the students also had the chance to take part in the production of the commercial at Clear Channel radio station WIBA. This involved a small speaking part at the end of the advertisement. After the commercial production was finished, Eric and Erik voiced a public service announcement (PSA) regarding identity theft. Both the commercial and the PSA's were used on the air during late April and early May. For Langum and Moser, there was a great deal of satisfaction in hearing their idea "on the air" and also gave them a new understanding of what it is like to market an idea in the real world. Return to MMSD Today |
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